PRACTICAL INSIGHT
Connecting documents, CRM and tasks reliably
Design for duplicates, missing information and failed handoffs before adding AI.
Who owns the record after each step?
Connecting two APIs does not settle which application owns the truth. Before development, identify who creates a record, who may change it and which system owns each status.
Consider a website request that should become a CRM record, a document and a team task. Each step may succeed independently. The design needs to explain what happens after a partial failure.
Identifiers, retries and failed handoffs
What identifies the same request? Use a stable identifier across steps. A name or email alone may merge genuinely different requests.
What does a retry do? A request repeated after a timeout should not create duplicate work. The receiving step needs a way to recognize the same operation.
Who sees a failed handoff? A technical log alone rarely gives the team enough information to act. Decide who can see pending work and safely repeat it.
Make failure a visible state
Separate receipt of the request from downstream notifications. Preserve accepted work before attempting a notification. After a temporary email or CRM outage, the team should be able to find the pending task and resume it.
Show operators enough information to identify the issue without exposing unnecessary private data. Define which failures retry automatically and which need a decision.
Where AI can help
AI may help extract or classify information. It should not silently invent missing business facts. Define the expected output, how uncertainty is represented and when a person reviews it. Validate the result before it changes an important status.
Start with a few representative examples and exceptions. If fixed rules are sufficient, they can be easier to inspect and maintain.
To apply these principles, explore CRM integration discovery and API delivery contracts. Document extraction has its own approach through AI with human review.
See the Dent-Picks project, explore internal systems, or discuss your handoff.